The AIA hosted the London launch of Maskit, Israel’s foremost fashion house on 24th June 2015 at Brown’s Hotel, London
The event was generously sponsored by Olga Polizzi.
Maskit is a luxury fashion brand founded in Israel in 1954 by the extraordinary vision and determination of Ruth Dayan, the former wife of the late general and statesman Moshe Dayan. Ruth created Maskit as a fashion and decorative arts house that created jobs and preserved the ethnic crafts and culture of the diverse communities living in Israel.
In recognition of her service to the country, she will receive the Honorary Award of the President of Israel this June. Maskit became Israel’s only fashion house. Each item captured a vivid inspiration, a distinct human element that set it apart from other top brands. It drew the attention of Pauline Trigère and other talented designers and fashion houses, such as Christian Dior, Yves Saint-Laurent, and Givenchy and resulted in several collaborative efforts. Sold internationally in prestigious stores such as Bergdorf Goodman and Neiman Marcus.
Maskit became a lifestyle statement for celebrities and regular women alike, a hallmark of the arts and crafts. Told through fashion, Maskit is the story of Israel. It narrates the country’s history through its textiles, embroideries, craftsmanship, and designs. Its clothes illustrate Israel’s geography, its multitude of newcomers originating from diverse cultural backgrounds, and its biblical panorama and heritage. Today, the Maskit magic lives on. A two-year journey of research has led the team through the captivating Israeli landscapes to reconnect with Maskit’s original artists and roots. At the age of 97, Ruth is working with designer Sharon Tal to revitalize the brand and continue its legacy. An honors graduate of the Shenkar School of Design, Sharon worked in Paris with Alber Elbaz at Lanvin, and then became the head of embroidery at Alexander McQueen in London. Together, Ruth and Sharon are driving the future of Maskit, infusing its rich heritage with modern fashion and remaining focused on delivering top-quality and exclusive designs.
The first collection, called Hommage 2014, incorporates Maskit’s 40 years of activity while bringing it to 2014. It includes updated versions of Maskit’s iconic items, such as the desert coat, the egg coat, and the toga. The collection draws on Maskit’s traditional designs while using new materials and the highest quality of fabrics.
MARKETING@MASKIT.COM T +972.722.500.338